TOW Post #26- Visual Text: "Cigarette Advertisment"

           Years ago when the first cigaret came out on the market four the public, it was a big hit. There many poster and television ads that advertised the new product. Celebrities anreven doctors were used as strategies to get the public to buy cigarettes. But many years down the road doctors began to discover how unhealthy and dangerous that cigarettes can be. Today there are barely any advertisements for the use of cigarettes, but there are now advertisements for the stopping of smoking cigarettes. In the advertisement above, the author of the image is clearly trying to advertise that smoking is overall a poor choice that needs to be stopped. The author is able to achieve his purpose through the use of color and symbolism.
             Color is known to represent and have an effect many things; yet in the advertisement above the color plays a key role into creating a certain feeling and mood. In oder to convey the message that smoking is bad, the author used dull and dark colors such as grey and black. Usually when something or someone is colorless it indicates a negative mood. By creating a negative tone and mood through these colors the advertisement is  affecting the viewers; the viewers realizing the negativeness of smoking and how serious the situation is.
            Communicating with the viewers of the advertisement is key to successfully convey the message and purpose of the advertisement. Symbolism is a great tool used to communicate a message. In the advertisement above the ashes from the cigarette symbolizes the person who is smoke the cigarette, and how its bringing them down. Cigarettes are health hazardous and can count one's life short: slowly bringing the person down.
           The creator of this advertisement successfully conveyed his message on the fact that smoking is bad and should be minimized and ultimately stopped. By incorporating rhetorical devices into the advertisement the creator is not only to get out his message but also to guide people in the right direction, saving more lives.