TOW Post #18- Visual Text: "Gender Inequality Advertisement"

            For hundreds of years women have been persecuted and treated as if they were lower in ranking than men. Although the status of women have improved, women are still not treated a hundred percent as equally as men. To get to where women are today, women had to fight for every right that men had, such as voting, owning a house, being able to work in business/corporations, etceteras. Women have made a great amount of progress, some places better than others, but there is still more that could be done to achieve complete equality.
            Advertising has become an important realm of getting ideas and problems out to the public and the world. Gender inequality is cleverly shown in the advertisement above made by the organization United Nations Women. This organization focuses on gender equality and the empowerment of women throughout the world. In the advertisement above, the background is a picture of a woman with her mouth covered with what appears to represent a google search bar. Demonstrating Google's autocomplete feature, which shows the most popular searches that people type in the search engine, shows the following most popular searches: "women cannot drive", "women cannot be bishops", women annoy be trusted", and "women cannot speak in church". The UN Women organization is posing an argument: there is not enough gender equality. They prove enhance their argument through picture placement and factual evidence.
          Through the advertisement the UN Women are able to enhance their argument by carefully placing objects o the picture in the right places. For example, they cleverly put the search engine bar right on top of the woman's mouth. This is quickly exposing some thing and also representing an issue with in the genes equality moment; women not having the right or the ability to speak up, against the things showing up in the autocomplete dropbox.Not only does this get the attention of viewers it also proves and supports that there isn't enough gender equality. Besides placement the autocomplete drop box acts as factual evidence. If  someone begins to type "women cannot" into a search engine the autocompletes will come up, therefore establishing ethos because the did not make up these autocomplete phrases. With the evidence and arrangement of the advertisement, the UN Women are successfully able to achieve their purpose by supporting their proposed argument.

Image Source:http://thenextweb.com/shareables/2013/10/21/these-un-ads-use-google-autocomplete-to-show-many-people-think-women-shouldnt-work-or-vote/#!vwh4C