Sunday, January 5, 2014

TOW Post #14- Visual Text: "Abuse Advertisement"


            Abuse is a rather serious problem that as a whole that cannot be easily taken care of by authority. In most cases the one that is being abused doesn't venture out for help making it harder for that person to stop the abuse. Organizations are out there to help and make advertisements to let people know that what they're going through is wrong and that help is only a phone call away. The organization and also hotline, Aware Helpline, created the advertisement above not only to let people know that they can help by providing their number on the bottom right corner, but also to show that words are just as painful as actions; verbal abuse is equally as painful as physical abuse.
            One way that the organization supports their argument that verbal abuse is just as hurtful and physical abuse is by combining and replacing the two types of abuse. The advertisement shows a punch coming out of a man's mouth hitting the women's face. With this image that they are creating is supporting their argument; the punch is very painful from the reaction of the women, but the fact that the punch is coming out of the man's mouth like words do, it's saying that words hurt just as much.
            Not only does this advertisement present an argument but it also presents a message that this is a subject that must be taken seriously. The designers of the advertisement helped present this message by using dull colors. The color choice communicates a painful and depressing tone to the audience and successfully conveying the seriousness of this subject. Also the organization communicated their message by having the women express agonizing pain on her face. Viewers will see her face and  cringe at the pain she must be suffering from, supporting the advertisement's message. By presenting an argument and using key elements to convey a message, Aware Helpline successfully achieved its purpose.


Image Source:http://www.creativeadawards.com/verbal-abuse-3/

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